First loves are messy. While settling in as a shoujo manga editor at the famous Marukawa Publishing House, Ritsu Onodera is quite troubled. Working under the stern and superb Masamune Takano is hard enough as it is. However, Masamune is not only Ritsu's first love from middle school but he also suddenly declares that he will make Ritsu fall for him again. Unknown to them, another editor in the department, Yoshiyuki Katori, is in a relationship with the popular manga artist Chiaki Yoshino. The carefree Chiaki fails to notice, however, that his high school friend—Yuu Yanase—thinks of him as more than a friend. The stoic but caring Hatori will not surrender his love so easily. Falling in love for the first time when you are 30 is certainly troublesome. Shouta Kisa, yet another editor, is going out with 21-year-old Kou Yukina, an art student. Despite Yukina's assurances, Kisa cannot help but doubt whether someone like himself is truly worthy of his younger, "sparkling" boyfriend. Even though Ritsu Onodera hates to rely on family connections, he winds up taking a job as an editor at his parents’ company, Marukawa Books. To his chagrin, he’s assigned to the shoujo manga department in spite of having no interest or experience in it. And on top of that, he has an awful first impression of his high-handed editor in chief, Masamune Takano. What comes after is a story of first love full of tears and laughter.